Commenting on the Sochi 2014 logo, Fred Burt, managing director of design agencySiegel+Gale London, said:
“I’m no fan of the London 2012 identity so it’s a relief to see Sochi 2014 restore some sanity. It feels fresh and up-to-date, promising a new Russia that perhaps the wider world does not know [think how Beijing benefitted in this regard].“I’ll be interested to see how the URL plays out—has the system been designed to drop the ‘.ru’ in certain circumstances?
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