Sochi Logo

Commenting on the Sochi 2014 logo, Fred Burt, managing director of design agencySiegel+Gale London, said:

“I’m no fan of the London 2012 identity so it’s a relief to see Sochi 2014 restore some sanity. It feels fresh and up-to-date, promising a new Russia that perhaps the wider world does not know [think how Beijing benefitted in this regard].

“I’ll be interested to see how the URL plays out—has the system been designed to drop the ‘.ru’ in certain circumstances?

All Sochi Hotels to be Rated!

In this week’s government’s decision all tourism infrastructure in Russia – that includes hotels, ski resorts, beaches, and other tourist and recreational venues – will go through mandatory classification. And it will all start with hotels in Sochi.
Hotels in Russia are not in a hurry to get classified, as the procedure can be expensive, but the benefits are not always clear. Currently, only 5% of all Russia’s hotels went through classification. Meanwhile, Sochi’s commitement to the Olympics is 57 000 hotel rooms ranging two to five stars. Mandatory classification of all hotels will help to understand what is currently missing, what needs to be built.
How soon all this will start rolling wasn’t annouced.
On unrelated (well, related to hotels) news, Hilton will open Doubletree by Hilton Sochi-Adler hotel in the year 2012.

Sochi: The Russian French Riviera

Sochi: The Russian French Riviera

All people know Russia is a Northern country with snow, frost, cold winter. All keep in mind pictures of taiga, Siberia, polar bears and vodka.  But there is one fact than less people know. Russia has a territory that is located more to South than Milano, Nice, Monte Carlo and other places of European South. And this territory occupies more square than France or Germany. Meet Sochi, the host city of the 2014 Winter Olympics. This Russia doesn’t look like Russia at all, maybe the next place for your vacation?